A soft spot for beautiful knits

I’m Elodie, the founder of Ayatana. I’ve always loved finding beautiful, distinctive pieces, and that’s still how I choose every piece you see here.

All of our knitwear is made in Italy in very limited quantities. Alongside the styles I curate, I also create my own designs for Ayatana. À La Mer is one of them. I’ve also developed exclusive colorways for some of our most loved knits, including Le Soleil and Fairy Cardi, with colors created especially for Ayatana that you won’t find anywhere else.

I love keeping things small, carefully chosen and a little special.

Elodie x

Come to Paris with me

This is one of my favourite parts of running Ayatana. A few days in Paris, trying things on and finding those pieces I can’t wait to show you. Here’s a little peek behind the scenes.

Loved by the Ayatana Tribe

Real women, real moments, wearing Ayatana around the world.

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